Optimizing for impact, not viewability

By solely focusing on, or optimizing towards, viewability, we might be damaging…


Google and Facebook pull in one-fifth of global ad revenue

Google and Facebook attracted one-fifth of global ad spend across all media in…


US Creative Work of the Week

US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in…


Airbnb hunt for new creative agency

Airbnb has instigated a search for a new global creative agency as it embarks…


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Calm over the horizon

Many years ago, I worked for my parents who own a video production company.…