Optimizing for impact, not viewability
By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns
Google and Facebook pull in one-fifth of global ad revenue
Google and Facebook attracted one-fifth of global ad spend across all media in 2016
US Creative Work of the Week
US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by……
Airbnb hunt for new creative agency
Airbnb has instigated a search for a new global creative agency as it embarks on a review of the…
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Calm over the horizon
Many years ago, I worked for my parents who own a video production company. Because it is a family…
Inspired by clouds
Last year I wrote about why booking too far in advance can be dangerous for your business, and this…