Optimizing for impact, not viewability

By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns


Google and Facebook pull in one-fifth of global ad revenue

Google and Facebook attracted one-fifth of global ad spend across all media in 2016


US Creative Work of the Week

US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by……


Airbnb hunt for new creative agency

Airbnb has instigated a search for a new global creative agency as it embarks on a review of the…


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Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family…


Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this…