Optimizing for impact, not viewability
By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns
Google and Facebook pull in one-fifth of global ad revenue
Google and Facebook attracted one-fifth of global ad spend across all media in 2016
US Creative Work of the Week
US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by OKRP
Airbnb hunt for new creative agency
Airbnb has instigated a search for a new global creative agency as it embarks on a review of the business
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this is just some text for a test post on the new spark site created in wordpress in a sub folder on the main hosting…
Calm over the horizon
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…
Inspired by clouds
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…
Make it clean and simple
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…
When you are alone
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…
Real time design tools
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…
Stumbled the concept
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…
Time is passing by
Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…
Time is passing by
Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…
Time is passing by
Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…
Hey DJ play that song
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…
Hey DJ play that song
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…
Me Myself and I
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…
My tech travel setup
One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour…
Learn the rules first
I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the…
Sounds from the streets
Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…
Some amazing buildings
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…
Working from your home?
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…
Working from your home?
Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…
Awwwards best websites
I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the…
Trust in your intuitions
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…
Top Deejay Headphones
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…