Optimizing for impact, not viewability

By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns

Google and Facebook pull in one-fifth of global ad revenue

Google and Facebook attracted one-fifth of global ad spend across all media in 2016

US Creative Work of the Week

US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by OKRP

Airbnb hunt for new creative agency

Airbnb has instigated a search for a new global creative agency as it embarks on a review of the business

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Hello world!

Calm over the horizon

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…

Inspired by clouds

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…

Make it clean and simple

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…

When you are alone

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…

Real time design tools

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…

Stumbled the concept

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…

Time is passing by

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…

Time is passing by

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…

Time is passing by

Every selector has the potential to have unintended side effects by targeting unwanted elements or clashing with other…

Hey DJ play that song

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…

Hey DJ play that song

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…

Me Myself and I

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…

My tech travel setup

One of the easiest ways to improve travel photos is shooting in better light, and the best light is often in the hour…

Learn the rules first

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the…

Sounds from the streets

Last year I wrote about why booking too far in advance can be dangerous for your business, and this concept of margin…

Some amazing buildings

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…

Working from your home?

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…

Working from your home?

Just the other day I happened to wake up early. That is unusual for an engineering student. After a long time I could…

Awwwards best websites

I was recently quoted as saying, “I don’t give a shit” if Instagram has more users than Twitter. If you read the…

Trust in your intuitions

When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm.…

Top Deejay Headphones

Many years ago, I worked for my parents who own a video production company. Because it is a family business, you…