Airbnb hunt for new creative agency

Airbnb has instigated a search for a new global creative agency as it embarks on a review of the business

US Creative Work of the Week

US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by OKRP

Google and Facebook pull in one-fifth of global ad revenue

Google and Facebook attracted one-fifth of global ad spend across all media in 2016

Optimizing for impact, not viewability

By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns