Optimizing for impact, not viewability
By solely focusing on, or optimizing towards, viewability, we might be damaging our campaigns
Google and Facebook pull in one-fifth of global ad revenue
Google and Facebook attracted one-fifth of global ad spend across all media in 2016
US Creative Work of the Week
US Creative Work of the Week: Gildan says ‘don’t wear your dad’s underwear’ in ads created by……
Airbnb hunt for new creative agency
Airbnb has instigated a search for a new global creative agency as it embarks on a review of the…